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Welcome to Ecolean stand B327 at DairyTech 2020 which will take place on February 18-21 in Moscow. DairyTech is the only international exhibition in Russia, encompassing the full range of equipment for milk processing and dairy production. It will bring together more than 200 Russian and international manufacturers from 20 countries and about 6500 experts from the dairy industry. The event is actively supported by the Russian Ministry of Agriculture. Ecolean will traditionally take part in the annual exhibition. At our stand, visitors will get to know more about Ecolean packaging solution, to find out what status we have according Ecovadis Sustainability Ratings and also taste the dairy products of our partners in Ecolean packaging. For free access to the exhibition, please fill out the registration form using Ecolean promo code: dt20eOCNC Exhibition address: Moscow, Crocus Expo IEC, Pavilion 2, Hall 7, Stand B327 (Myakinino metro station, Arbatsko-Pokrovskaya Line). Looking forward to seeing at our stand! For further information, please contact: Tatiana Lund, Marketing and Sales Managertl@ecoleandubna.ru About Ecolean Ecolean develops and manufactures innovative packaging systems for the dairy and liquid food industry. Ecolean’s modern lightweight packaging is consumer convenience and environmental concern in one. Ecolean is a global company with its headquarters in Sweden. Established in 1996, it has commercial activities in more than 30 countries, with China, Pakistan and Russia being its largest markets. Ecolean has 450 employees.
The Nobel prize winner Daniel Kahneman makes a distinction between two systems of mental processes that determine our decisions and behaviour in life and in the store. He calls these two systems. System 1 and system 2. System 1 integrates perceptions and intuition. It’s always running; it never sleeps. It’s very fast; it processes all information at the same time. System 1 is made for fast, automatic, intuitive actions without thinking. In times when energy was a scarce resource, this efficient way of acting and deciding was key to survival. Our brain is made for fast and automated actions. This is something to take into consideration when we fail in changing our shopper’s way of making decisions in the modern food retailer. The hallmark of a strong brand is to activate system 1 in the shopper’s mind.
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