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Ecolean Showcases Lightweight Packaging Solutions at AUSPACK 2019
Ecolean Showcases Lightweight Packaging Solutions at AUSPACK 2019

Ecolean is inspiring the Australian liquid food and beverage market to take a lighter approach to packaging by showcasing its packaging solutions that feature a minimal environmental impact at AUSPACK 2019. This is the first time Ecolean is exhibiting at AUSPACK and it’s the company’s first show in Australia. The company will show visitors their lightweight packages and how to contribute to brand recognition as well as saving the environment. In addition, Ecolean will present its full range of filling machines at AUSPACK. The newest machine EL6 is Ecolean’s fastest machine and boasts a 50 percent increase in capacity, filling up to 18.000 portion-sized packages per hour. “Ecolean is excited to be exhibiting at AUSPACK for the first time and showcasing our lightweight packaging solutions for the liquid food and beverage markets,” said Johnny Sajland, Regional Director, Asia North and Oceania, Ecolean. Ecolean packages are almost half in weight compared to many traditional packaging formats, and contain up to 35% chalk. The full line of packages, which were also recently approved by the Swedish Rheumatism Association as easy-to-open and easy-to-use for everyone, will be on display ranging in size from 200 ml to 1500 ml for chilled distribution and 125 ml to 1000 ml for ambient distribution. The packages can be completely flattened, minimizing food waste and using less space in the waste bin.  “Over the years, Ecolean has presented a continuous stream of game-changing innovations. We are pleased to bring these solutions to the local Australian marketplace and to prove that it is possible to provide the world with lightweight, safe and convenient packaging solutions for liquid food with minimal environmental impact. Ecolean presents a whole new take on sustainability,” said Johnny Sajland. Ecolean representatives will provide a full overview of Ecolean packages, filling equipment and services at AUSPACK in Melbourne.  Visit the Ecolean booth H185 at AUSPACK on March 26-29, 2019 to see how Ecolean is taking a lighter approach to packaging.    FOR FURTHER INFORMATION, PLEASE CONTACT: Anna Annerås, Director Marketing, Ecolean+46 727 24 35 74anna.anneras@ecolean.se Johnny Sajland, Regional Director,Asia North & Oceania, Ecolean+81 3 3560 3070johnny.sajland@ecolean.com

Three principles for in-store visibility
Three principles for in-store visibility

Colour and shape are the first things people notice when scanning the brands on a shelf.  Principle number one: Make sure that your package colour or shape clearly stands out on the shelf at a distance of 5 meters.  Principle number two: At 3 meters, make sure your brand is clear and easy to identify on the shelf. Finally, principle number three: At 1,5 meters, make sure your brand varieties are clearly identifiable and ensure your product visuals are working as hard as they can.  Applying these three principles when developing your packaging and package design will dramatically improve the effectiveness of your packaging.

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Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.