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ALPURA TEAMS UP WITH ECOLEAN TO LAUNCH COOKING CREAM IN NEW LIGHTWEIGHT PACKAGES
ALPURA TEAMS UP WITH ECOLEAN TO LAUNCH COOKING CREAM IN NEW LIGHTWEIGHT PACKAGES

Ecolean, a Sweden-based producer of lightweight packages and efficient filling systems, partnered with Alpura to add aseptic flexible packages to the Mexico-based dairy giant’s product line, making it the first company in Mexico to use Ecolean packages. Now, Alpura’s cooking cream Media Crema is available in both 125 ml and 200 ml Ecolean® Air Aseptic packages in Mexico in all retail channels across the country. “At Alpura we are always working to put the consumer first,” says Alejandra Villarreal, Marketing Director at Alpura. “We are known for our innovation and quality — not only on a product level, but also on providing the consumer a great experience. We tested several packages and Ecolean was a perfect fit because the package provides that same quality experience Alpura consumers know and trust.” According to Alpura, which processes around 3,5 million liters of milk per day and sells more than 100 products, it added the aseptic flexible packaging from Ecolean because the package is easy to use and has a low environmental impact. The Ecolean packages make cooking easy as they are easy to open, pour and store, and there is no need to worry about spilling. Simply tear open the package and use the air-filled handle to pour the product. Place the package on the counter without any spills since the package stands up. The package also helps reduce food waste since it can be completely flattened, helping to use every last drop of product. “It is important for Alpura to bring convenience into consumer’s homes with our products and Ecolean aseptic flexible packages do just that,” says Alejandra Villarreal. “We are excited to launch a unique, innovative package that helps consumers have the best cooking experience.” Besides being easy to use, Ecolean packages take a lightweight approach when it comes to the environment. Ecolean packages are almost half the weight compared to many traditional packaging formats, and contain up to 35% chalk. Using fewer raw materials from the start to save energy during production, transport and waste handling. “Ecolean prides itself on keeping things simple and light in every part of the process,” says Andreas Jeppsson, Regional Director, Americas at Ecolean. “We are proud to work with Alpura and introduce Ecolean packages to the Mexican market. Now, consumers will experience the benefits of our lightweight, easy-to-use packages in their own kitchens with Alpura’s Media Crema.” In addition to Ecolean’s packages being efficient, Ecolean’s filling equipment is as well. The EL4+ machine, which produces the 125 ml and 200 ml packages, uses minimal resources and features a 33% increase in capacity to fill up to 12,000 portion-sized packages per hour — all within the same footprint of the previous EL4 version. Visit alpura.com for more information on the company’s cooking cream and other dairy products.    IMAGE DOWNLOADS   For further information, please contact Anna Annerås, Marketing Director, EcoleanMobile: +46 72 724 35 74anna.anneras@ecolean.se Andreas Jeppsson, Regional Director,Americas, Europe & Africa, EcoleanMobile: +46 727 24 35 37andreas.jeppsson@ecolean.com

The role of packaging
The role of packaging

Packaging is something that we interact with on a daily basis. Most of the time we don’t even notice it. Imagine a store with 40 000 SKUs. That is 40 000 different packaging solutions. We can hardly think of a world without packaging.  First of all, the packaging should protect and add value to the product. That is the functional part of the packaging. But we should not underestimate the role of the packaging as a communication medium between brand owner and the shopper. This kind of communication is regarded as a strategic shopper communication. Packaging is the silent salesman and the most important communication vehicle the brand has. More than just giving a face to the brand, packaging is a powerful sales and commercial tool. It influences market position and shopper behavior by triggering purchase-creating identity and loyalty. Never underestimate the packaging as a tool for strategic shopper communication.

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