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On October 15-19, you will be able to meet Ecolean at IDF World Dairy Summit in Daejeon, South Korea. The International Dairy Federation (IDF) represents the global dairy sector and ensures that the best scientific expertise is used to support high quality milk and nutritious, safe and sustainable dairy products. The annual event is expected to draw more than 2000 delegates from all over the world, including dairy experts, academics and government officials, as well as those involved in the dairy value chain such as producers, processors and marketing specialists. Former UN Secretary General Ban Ki Moon, will be the Keynote Speaker at the Opening session of the IDF WDS in Daejeon. This year’s theme for IDF WDS is "Dairy for the Next Generation!". The slogan represents a shared determination to rise to new challenges and advance the dairy industry. Visit Ecolean at Daejeon Convention Center, Daejeon, South Korea to learn more on how we help advance the dairy industry, learn about our latest innovations, the new filling machines EL6 and EL3+ and our lighter approach to packaging.
The product should be the focal point of the shopping experience. It's what draws the shopper into the store and energizes the shopping process. Retailers and manufacturers need to recognize the primacy of the product in the design of their stores and in the presentation of merchandising. Products should be clearly visible as shoppers walk into the store and through the aisles. Where possible, retailers should encourage shoppers to touch and feel the products. These are the fundamentals of the bricks and mortar store. Work actively with the aisles, end caps and shelves. Make the store more shopper-friendly and put the focus on the product. Collaboration between retailers and brands will help fulfill the vision of a truly shopper-friendly store. The Shopper Marketing article series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.
Try our easy to use 3D tool to experience your own packaging design on an Ecolean package. Follow our three simple steps to get started.