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Golden Clover Award ceremony was held on November 22nd in Voronezh, Russia. Ecolean won in nomination “Best packaging” with the portion-sized Ecolean® Air Aseptic 125 ml package. The DairyNews agency together with the Dairy Intelligence Agency hosted the Golden Clover Award for the second year in a row. “The independent Golden Clover Award is intended to create co-working area for developing business relationships between Food Service segment and dairy producers. Also to show the end consumers how open dairy producers are and their their ability to provide high-quality dairy products, even for judging by professional jury”, –The DairyNews comments. The award judging is carried out by world famous Russian chefs and restaurateurs. Packaging providers, large dairy producers and private farmers take part in this prestigious award. The competitive evaluation results in 12 nominations, where one of the categories was “Best Packaging”. The award was announced at a gala dinner in honor of the award. According to the jury's expert opinion, the Ecolean® Air Aseptic package was recognized as the best package and awarded the Golden Clover Prize. The jury based its decision after testing the Ecolean® Air Aseptic 125 ml package with Vkusnoteevo Cream 20% produced by Molvest. Ease of use, squeezing a high-viscosity product out to the last drop, the minimum waste in the trash bin and the fact that the Ecolean packages have low environmental impact are only some of Ecolean packaging benefits, which were underlined by thirteen chefs and restaurateurs. See Golden Clover Awards’ full list of Winners, click here (in Russian). About Ecolean and Food Service Ecolean packaging is widely used in the Food Service segment worldwide. Danone delivers plain spoonable yogurt in Ecolean 1000ml format to cafes and restaurants around Spain, which is used as base for preparing delicious desserts, and the unique Ecolean packaging format saves time and facilitates the chefs’ work because it is easy to squeeze a high-viscosity product out. Read more. Bannister Downs Dairy delivers farm organic milk in Ecolean 1000ml package to coffee houses in Australia, which is ideal for making coffee. Read more. Various Tatua culinary sauces in New Zealand are perfect for haute cuisine. Read more.
The Nobel prize winner Daniel Kahneman makes a distinction between two systems of mental processes that determine our decisions and behaviour in life and in the store. He calls these two systems. System 1 and system 2. System 1 integrates perceptions and intuition. It’s always running; it never sleeps. It’s very fast; it processes all information at the same time. System 1 is made for fast, automatic, intuitive actions without thinking. In times when energy was a scarce resource, this efficient way of acting and deciding was key to survival. Our brain is made for fast and automated actions. This is something to take into consideration when we fail in changing our shopper’s way of making decisions in the modern food retailer. The hallmark of a strong brand is to activate system 1 in the shopper’s mind.
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