Professor Annika Olsson explains why the package plays a great role in the in-store environment and how packaging design can affect the pricing of a product, in this filmed interview. Find out what good packaging design constitute and which trends within packaging and sustainability are ruling the industry. Annika Olsson is a Professor in Packaging Logistics at Lund University and co-author of the book; Managing Packaging Design for Sustainable Development: A compass for Strategic Directions.
The Shopper Marketing article and film series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.