Consumers have growing concerns about, and understanding of, the impact of goods on their health, the environment, animal welfare and the societies affected by the supply chain.
They are beginning to demand clear, concise and accurate information on all of these, consistently across all channels. Successful companies are proactive about how they can retain and enhance trust. They engage with consumers, not just on a product basis but also as a retailer and manufacturer.
Consumers see companies doing the right things, throughout their organizations. They are able to link their company values to consumer values. This is fundamental to future business success.
The Shopper Marketing article series from Ecolean shares interesting shopper insights from the FMCG world. We also share some tips on how to leverage packaging in the in-store battle.