Shopper marketing insights

The in-store silent salesman

Thursday, February 22, 2018

Professor Annika Olsson explains why the package plays a great role in the in-store environment and how packaging design can affect the pricing of a product, in this filmed interview. Find out what good packaging design constitute and which trends within packaging and sustainability are ruling the industry. Annika Olsson is a Professor in Packaging Logistics at Lund University and co-author of the book; M...

Understand the context and be clear

Understand the context and be clear

Monday, January 29, 2018

Sometimes we tend to forget the importance of context when we evaluate packaging and packaging design. We simply underestimate the given shopping environment whic...

The old media mix is dead

The old media mix is dead

Monday, January 22, 2018

The path to purchase is no longer linear. It might involve all kind of digital tools and content. Social media, an app, web-based research, in-store visit (touch ...

Shopper missions drive in-store attention

Shopper missions drive in-store attention

Wednesday, November 29, 2017

The mission of the shopper drives in-store attention and in-store purchases. The logic behind it is that goals act as the core criteria that the brain uses to filt...

Why is Shopper Marketing important?

Why is Shopper Marketing important?

Thursday, November 9, 2017

Shopper Marketing expert Rich Butwinick explains how brands can reach consumers and drive closure by underst...

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