Shopper marketing insights

Don’t forget to show the product in store

Tuesday, October 2, 2018

The product should be the focal point of the shopping experience. It's what draws the shopper into the store and energizes the shopping process. Retailers and manufacturers need to recognize the primacy of the product in the design of their stores and in the presentation of merchandising.  Products should be clearly visible as shoppers walk into the store and through the aisles. Where possible, retailers should encourage shoppers to touch and feel the prod...

The beauty of a great store

The beauty of a great store

Tuesday, September 25, 2018

A big question is what defines a great and shopper-friendly store. One of the most striking features of many of the best stores is their attractive appearance. The...

The in-store decision-making process

The in-store decision-making process

Thursday, September 13, 2018

Poja Shams explains how the vision is used in the in-store decision-making process. Learn how eye-tracking r...

Challenges in the modern retail environment

Challenges in the modern retail environment

Wednesday, September 5, 2018

During the last 30 years, retailers have made considerable progress on the supply side developing sophisticated systems to streamline product distribution. A lot o...

Impuls (digital) shopping

Impuls (digital) shopping

Tuesday, August 28, 2018

Now it seems our shopping decisions are just as likely to be dictated by how easily we can connect to our digital devices. When we go shopping, we switch into mach...

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