Shopper marketing insights

We have to respond to the changing business environment

Tuesday, June 19, 2018

We will see value networks play important roles in many aspects of the future business, with new collaboration models as a crucial success factor. There are many ways of responding to the changes, and here follows three of the most central.   Consumer engagement Taking part in a dialogue with consumers, justifying their trust in our brand and in our industry.  Transparency Keeping consumers informed about the products’ key attributes, ingredients, nutrien...

The in-store silent salesman

The in-store silent salesman

Thursday, February 22, 2018

Professor Annika Olsson explains why the package plays a great role in the in-store environment and how pack...

Understand the context and be clear

Understand the context and be clear

Monday, January 29, 2018

Sometimes we tend to forget the importance of context when we evaluate packaging and packaging design. We simply underestimate the given shopping environment whic...

The old media mix is dead

The old media mix is dead

Monday, January 22, 2018

The path to purchase is no longer linear. It might involve all kind of digital tools and content. Social media, an app, web-based research, in-store visit (touch ...

Shopper missions drive in-store attention

Shopper missions drive in-store attention

Wednesday, November 29, 2017

The mission of the shopper drives in-store attention and in-store purchases. The logic behind it is that goals act as the core criteria that the brain uses to filt...

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