The Vietnamese brand LIF Kun markets dairy drinks in Ecolean® Air Aseptic 125ml, with a fun concept of a dairy-farming family with superpowers.
In 2017, LIF Kun introduced Ecolean® Air Aseptic 125ml with straw to Vietnamese consumers. The Ecolean packages offer an innovative way of standing out on the shelf, renewing the brands packaging portfolio.
The Ecolean packages, marketed as “Eco-Pack” offer kids a healthy and fun snack. The packages are promoted for their user-friendliness and microwaveability. The utilisation of Ecolean’s multi-design print possibilities enables LIF Kun to promote six different characters from the popular superpower family series on each of its three flavours.
The superpower farmer family
The conceptual farmer family, with the characters Mama, Papa, Tam Tuot and Chop Chop, are in a struggle to protect their farm from the villain Mr. Do and his assistant Mr. Dust. The villains want to destroy the family’s farm and stop kids from drinking milk to prevent them from growing taller and smarter. The family drinks LIF Kun to gain strength, fight off the villains and keep their family farm safe.
LIF Kun in Ecolean packages
- Launched autumn 2017
- Available in three different flavours; orange, strawberry and chocolate malt
- Targeting a younger generation
- Ambient distribution in Ecolean® Air Aseptic 125ml
International Dairy Product – IDP
IDP has since its foundation in 2004, been a leading player in the Vietnamese dairy industry. The company aim is to create nutritious products and to respect and preserve natural resources. IDP is jointly owned by Japanese investment company Daiwa PI Partners and Vina Capital.